0 Day
of 90

SEO & AEO Report

bullish.com analysis
& 90-day action plan.

Zero structured data. Zero rich results. AEO score 66/100. Competitors dominate organic with programmatic SEO.

Mobile CWV
FAILED
LCP 2.9s · INP 72ms · TTFB 2.0s (slow server)
AEO Score
0
Target: 80+ · 3x organic traffic
Schema Markup
NONE
No JSON-LD on homepage or /news-insights/
Rich Results
ZERO
Google detected zero structured data

AEO Pillar Scores

AI visibility breakdown.

AEO Grader scored bullish.com at 66/100. AI Overviews trigger on 13% of Google queries. When they appear, organic CTR drops ~47%. Improving AEO is critical as AI-powered search grows.

0 /100
Authority
Target: 85+
0 /100
Clarity
Target: 80+
0 /100
Technical
Target: 75+
0 /100
Sentiment
Target: 75+

AI Engine Visibility

ChatGPT Mid

Good institutional overview. Lacks user sentiment data.

Claude Mid

Highlights hybrid model & regulation. Limited public data.

Perplexity Top

Best grounded summary. Cites IPO, market position, sentiment.

Gemini Mid

Factual summary. Identifies brand disambiguation issue.

Keyword Research

262 keywords analyzed.

Institutional crypto trading keyword landscape. Filtered to 20 highest AEO-relevance keywords. These are the queries AI engines answer — and where Bullish needs structured content.

Keyword Category AEO Relevance Sources

Opportunities

Top 6 by impact.
Opportunity Impact Effort When
Implement all missing schema markup Very High Low Week 1-2
Fix mobile CWV (LCP, TTFB) Very High Medium Week 1-3
Build evergreen content hubs (fees, security, AMM) High Medium 30-60d
Comparison pages vs Coinbase/Binance/Kraken High Medium 30-60d
AEO optimization (score 66 → 80+) High Medium 30-90d
CoinDesk cross-linking + brand authority Medium Low 30-60d

Success Metrics

Baseline vs. targets.
Metric Baseline 90-Day 6-Month
Mobile CWV FAILED LCP 2.9s, TTFB 2s PASSED LCP <2.5s All green
Rich Results / Schema ZERO Org + FAQ + FinancialService 100% coverage
AEO Score 66/100 75+/100 80+/100
AEO Technical Pillar 50/100 70+/100 80+/100
Trustpilot Reviews 1 (3.2 avg) 25+ 100+
Comparison Pages 0 3 6+
Content Hubs 0 5+ pillar 15+
Programmatic Pages 0 Top 20 pairs All pairs

Technical SEO Findings

What needs fixing.

Verified March 1, 2026 via PageSpeed Insights and Rich Results Test.

LCP 2.9s (threshold 2.5s), INP 72ms (good), CLS 0.06 (good), FCP 2.5s, TTFB 2.0s (poor — slow server response). Desktop CWV passes: LCP 2.4s, INP 52ms, CLS 0.01, TTFB 1.9s. The primary issue is server response time causing LCP failure on mobile. Source: PageSpeed Insights CrUX data, Mar 1, 2026.
Google Rich Results Test detected zero structured data on bullish.com homepage. No JSON-LD on homepage or /news-insights/. No Organization, WebSite, FAQPage, or FinancialService schema anywhere. The /news-insights/ section lacks NewsArticle and BreadcrumbList markup. Source: Rich Results Test, Mar 1, 2026.
The brand name "Bullish" is a generic financial term meaning "optimistic market outlook." Non-branded searches rarely surface bullish.com. This requires explicit entity disambiguation through Organization schema, sameAs properties, and structured entity definitions. Gemini specifically identifies this as a discoverability issue.
Title tag "Bullish | Trade Bitcoin, Ethereum" is basic and generic. No OG description optimized for search. No keyword-optimized descriptions across pages. The site currently lacks educational content, comparison pages, and fee explainers that competitors use to capture high-volume informational queries.
Coinbase dominates organic search with 35.7M visits/mo, DR 91, and a programmatic SEO engine generating 72% of its organic traffic through automated token/price pages. Binance holds 42.3% global spot share. Bullish has zero programmatic pages, zero comparison content, and zero content hubs. Bernstein projects Bullish could capture 8% of US spot volumes by 2027 — but only if discoverability improves.
66 → 80+
AEO score target. Requires schema, entity disambiguation, and Q&A content for AI extraction.
3x
Organic traffic growth target in 90 days. Close the gap with Coinbase through programmatic SEO and content hubs.
74/100
HubSpot Website Grader score. Performance is the weakest link — 14.5s page speed, 238 requests.

HubSpot Website Grader

Overall score: 74/100.

Performance is the critical weak point — 14.5s page speed and 238 HTTP requests. Mobile and Security score perfectly. SEO has one fixable gap (descriptive link text).

Performance 9/30
✓ Page size: 1.9MB
✕ Page requests: 238
✕ Page speed: 14.5s
✓ Browser caching
✕ Minimal page redirects
✕ Image size optimization
✓ Minified JavaScript
✕ Minified CSS
SEO 25/30
✓ Permission to index
✓ Meta description
✓ Content plugins
✕ Descriptive link text
Mobile 30/30
✓ Legible font size
✓ Tap targets
✓ Responsive design
Security 10/10
✓ HTTPS secured
✓ Secure JS libraries

Recommendations

What needs to improve.

Current values vs. targets for each failing metric. Performance issues have the highest impact on SEO ranking and user experience.

Issue Current Target
Page requests 238 < 30
Page speed 14.5s < 5.3s
Minimal page redirects Multiple ≤ 1
Image size optimization Not responsive SVG / responsive
Minified CSS Unminified Minified
Descriptive link text Generic Descriptive

Execution Tracker

90-day action plan.

16 tasks across three phases. Progress auto-saves to your browser. Export to share with the team.

Data Sources & Verification

How this data was validated.

Every metric in this report cites a verifiable source. Dates indicate when data was last checked.

[1] PageSpeed Insights — bullish.com CrUX data · Mar 1, 2026
[2] Google Rich Results Test — bullish.com homepage · Mar 1, 2026
[3] AEO Grader — bullish.com · Mar 2, 2026
[4] HubSpot Website Grader — bullish.com scored 74/100 (Performance 9/30, SEO 25/30, Mobile 30/30, Security 10/10) · Mar 2026
[5] StockTitan — Bullish Nov 2025 trading metrics · Nov 2025
[6] FinancialContent — "Bullish Ignites Institutional Crypto Market" · Feb 2026
[7] Yahoo Finance / Bernstein — institutional market share projections · 2025
[8] Seeking Alpha — "Strong Bet on Institutional Crypto Growth" · 2025
[9-10] GuerrillaBuzz / SimilarWeb — Coinbase SEO deep dive (DR 91, 35.7M visits) · Jan 2026
[11-12] Bullish.com direct inspection — homepage, /products, /news-insights/ · Mar 1, 2026